Privacy Policy - MatchShop

1 Introduction

Hangzhou Yanshi Network Co., Ltd. (hereinafter referred to as "we", "us", or "our") understands the importance of personal information to you and will make every effort to protect your personal information in a secure and reliable manner. We are committed to maintaining your trust and adhering to the following principles to protect your personal information:

Principle of Consistency of Rights and Responsibilities — We shall bear corresponding responsibilities in accordance with the law
Principle of Clear Purpose — We shall have clear and reasonable purposes
Principle of Choice and Consent — We shall obtain your consent or authorization
Principle of Minimization — We shall collect only the minimum information necessary to achieve the purpose
Principle of Security — We shall adopt corresponding security protection measures

We hope to explain to you through this "Privacy Policy" (hereinafter referred to as "this Policy") how we collect, use, store, share, and protect your personal information when you use our services, and how you can manage your personal information.

                    ⚠️ Important Notice: Please read and understand this "Privacy Policy" carefully before using MatchShop (hereinafter referred to as "the App"). Once you start using the App, it means you have fully understood and agreed to this Policy.
                

2 How We Collect and Use Your Personal Information

We will collect and use your personal information for the following purposes described in this Policy:

2.1 Device Information

To ensure the safe operation of the software and services, as well as the quality and efficiency of operations, we will collect your hardware model, operating system version, device identifiers (Android such as IMEI/AndroidID/MEID/OAID/GUID/GAID, iOS such as IDFV, IDFA), network device hardware address (MAC address), IP address, WLAN access point (such as SSID, BSSID), base station, software version, network access method, type, status, network quality data, operations, behaviors, sensor data, device settings, and language settings.

2.2 Game Progress and Log Information

We will collect your game progress, level information, score records, achievement unlock status, virtual currency balance, item inventory, game duration, login frequency, operation logs, crash logs, and performance data. This information is used for:

Saving your game progress so you can continue playing at different times
Analyzing game performance, fixing bugs, and improving game stability
Optimizing game design and improving user experience
Detecting and preventing cheating behavior

2.3 Advertising-Related Data

To provide you with free game services, this App displays advertisements. We will share device identifiers and advertising identifiers (such as GAID) with advertising partners for:

Displaying advertisements relevant to your interests
Measuring advertising effectiveness and conversion rates
Preventing advertising fraud
Controlling ad display frequency to avoid excessive disturbance

2.4 Exceptions Where Your Authorization Consent is Not Required

You fully understand that in the following circumstances, we do not need to obtain your authorization consent to collect and use personal information:

Those related to national security and national defense security
Those related to public security, public health, and major public interests
Those related to criminal investigation, prosecution, trial, and execution of judgments
For the purpose of protecting the major legitimate rights and interests of the personal information subject or other individuals' life and property, but it is difficult to obtain the consent of the person
Personal information that you have voluntarily disclosed to the public
Collected from legally publicly disclosed information (such as legal news reports, government information disclosure, etc.)
Necessary to sign a contract according to your requirements
Necessary for maintaining the safe and stable operation of the products or services provided (such as discovering and handling product or service failures)
Necessary for legitimate news reporting
When academic research institutions conduct statistics or academic research based on public interest, and when providing academic research or descriptive results externally, perform de-identification processing on the personal information contained in the results
Other circumstances stipulated by laws and regulations

📌 Special Note:

This App is a single-player casual game and will NOT actively collect the following sensitive personal information:

Name, phone number, email address
ID card number, passport number, driver's license
Bank account, credit card information
Precise geographic location (GPS)
Contacts, SMS, call records
Camera, microphone access permissions

3 How We Use Cookies and Similar Technologies

To ensure the normal operation of the website and provide you with a more relaxed access experience, we will store small data files called Cookies on your computer or mobile device. Cookies usually contain identifiers, site names, and some numbers and characters.

We use Cookies and similar technologies mainly to achieve the following functions or services:

Ensure the safety and efficient operation of products and services — We may set Cookies for authentication and security purposes to confirm whether users have logged in to the service securely, or whether they have encountered piracy, fraud, and other illegal activities
Help you obtain a more relaxed access experience — Using such Cookies can help you save repeated steps when choosing to use the same language or function settings

You can refuse or manage Cookies through your browser or user selection mechanism. However, please note that if you disable Cookies, we may not be able to provide you with the best service experience, and certain services may not be able to be used normally.

4 How We Share, Transfer, and Publicly Disclose Your Personal Information

4.1 Sharing

We will not share your personal information with any company, organization, or individual outside Hangzhou Yanshi Network Co., Ltd., except in the following circumstances:

Obtain your clear consent or authorization in advance
Required by applicable laws and regulations, legal procedures, or mandatory administrative or judicial requirements
Within the scope permitted by laws and regulations, it is necessary to protect Hangzhou Yanshi Network Co., Ltd., our affiliates or partners, you or other users, or the public interest, property, or safety from harm
Only by sharing your information can we achieve the core functions of our products and/or services or provide the services you need
At your legitimate request, assist in handling your disputes or controversies with others
Provided at the legitimate request of your guardian
Provided according to the agreement (including electronically signed online agreements and corresponding platform rules) or other legal documents signed with you
Used based on academic research
Used based on social public interests that comply with laws and regulations

4.2 Authorized Partners

Currently, our authorized partners include the following types:

Advertising and analytics service authorized partners — Unless we have your permission, we will not share your personally identifiable information (information that can identify you) with partners that provide advertising and analytics services. We will provide these partners with information about their advertising reach and effectiveness, without providing your personally identifiable information, or we will aggregate this information so that it will not identify you individually.

Our App integrates the following third-party SDKs, which may collect and use your information:

SDK Name	Information Type Collected	Purpose of Use	Privacy Policy
Google AdMob	Device identifiers, Advertising ID, IP address	Ad display and monetization	View
TopOn SDK	Device information, ad request data	Ad source aggregation and optimization	View
Google Analytics for Firebase	Device information, user behavior data	Data analysis and product optimization	View

4.3 Transfer

We will not transfer your personal information to any company, organization, or individual, except in the following circumstances:

Obtain your clear consent or authorization in advance
Required by applicable laws and regulations, legal procedures, or mandatory administrative or judicial requirements
Provided according to the relevant agreement (including electronically signed online agreements and corresponding platform rules) or other legal documents signed with you
In the event of a merger, acquisition, asset transfer, or similar transaction, if personal information transfer is involved, we will require the new company or organization that holds your personal information to continue to be bound by this Policy; otherwise, we will require such company or organization to re-obtain your authorization consent

4.4 Public Disclosure

We will only publicly disclose your personal information under the following circumstances and with industry-standard security protection measures:

Disclose your specified personal information in a disclosure method that you explicitly agree to according to your needs
When we are required by law, regulation, mandatory administrative law enforcement, or judicial requirements to provide your personal information, we may publicly disclose your personal information according to the required personal information type and disclosure method. Under the premise of complying with laws and regulations, when we receive the above request for disclosure of information, we will require the corresponding legal documents to be issued

5 How We Protect Your Personal Information

We have used security protection measures that comply with industry standards to protect the personal information you provide and prevent data from being accessed, disclosed, used, modified, damaged, or lost without authorization. We will take all reasonable and feasible measures to protect your personal information.

5.1 Technical Measures

Data Encryption — We use SSL/TLS encryption technology to protect data transmission security and encrypt sensitive information for storage
Access Control — We strictly limit data access permissions, allowing only employees who need to know this information to access it, and have set up strict access permission controls and monitoring mechanisms for this purpose
Security Audit — We regularly conduct security audits and vulnerability scans to timely fix security hazards
Anonymization Processing — During data analysis, we will de-identify or anonymize personal information

5.2 Management Measures

Employee Training — We regularly conduct privacy protection and security awareness training for employees
Confidentiality Agreement — We require all employees who may have access to your personal information to sign a confidentiality agreement
Emergency Response — We have formulated personal information security incident emergency plans and conduct regular drills

5.3 Storage Period

We retain your personal information only for the period necessary to provide the App and services:

Game progress data — Saved continuously during your use of the App, deleted after uninstalling the App
Device information — Used for statistical analysis after anonymization, cannot identify specific individuals
Log information — Deleted or anonymized after 6 months of storage
Advertising data — Stored according to advertising partners' policies, usually not exceeding 13 months

⚠️ The Internet is not an absolutely secure environment: Please understand that due to technical limitations and various possible malicious means, even if we make every effort to strengthen security measures, it is impossible to always guarantee 100% information security. You need to understand that the systems and communication networks you use to access our services may have problems due to factors beyond our control.

6 Your Rights

In accordance with relevant laws, regulations, standards, and common practices in other countries and regions, we guarantee your right to exercise the following rights over your personal information:

6.1 Access to Your Personal Information

You have the right to access your personal information. If you wish to access or edit your game progress data in your account, you can do so at any time through the in-game settings.

6.2 Correction of Your Personal Information

When you find that there are errors in the personal information we process about you, you have the right to request us to make corrections or supplements. You can provide feedback through in-game customer service or by contacting us.

6.3 Deletion of Your Personal Information

In the following circumstances, you can request us to delete your personal information:

If our handling of personal information violates laws and regulations
If we collect or use your personal information without your consent
If our handling of personal information violates your agreement
If you no longer use our products or services, or you cancel your account
If we terminate services and operations

Simple Method: Uninstalling the App will automatically delete all game data stored on the device.

6.4 Change the Scope of Your Authorization Consent

Each business function requires some basic personal information to be completed. For the collection and use of additional personal information, you can give or withdraw your authorization consent at any time.

Advertising Tracking: You can in your device settings:

Reset the advertising identifier (GAID)
Opt out of personalized advertising
Delete the advertising identifier

6.5 Responding to Your Requests

To ensure security, we may need you to provide a written request or otherwise prove your identity. We will respond to your request within 15 business days after receiving your feedback and verifying your identity.

For your reasonable requests, we generally do not charge fees. However, for multiple repeated requests that exceed reasonable limits, we will charge a certain cost fee as appropriate. For requests that are baselessly repeated, require excessive technical means, pose risks to the legitimate rights and interests of others, or are very impractical, we may refuse.

7 How We Handle Minors' Personal Information

🔒 Children's Privacy Protection: This App is intended for a general audience and is not specifically directed to children under 13 years of age (or the minimum age of consent in your jurisdiction).

7.1 Children's Personal Information Protection

We do not intentionally collect or solicit personal information from children under 13 years of age
If we discover that we have collected personal information from a child under 13 without parental consent, we will delete the relevant data as soon as possible
If you are a parent or guardian and believe that your child has provided us with personal information, please contact us through the methods listed in this Policy

7.2 Teenage Gaming Health

We recommend that you:

Arrange game time reasonably and avoid addiction
Pay attention to protecting personal privacy and do not disclose personal information at will
Be alert to online traps and do not trust strangers' information easily
If you encounter bad information or harassment, please inform your parents in time or report to relevant departments

7.3 Guardian Responsibilities

If you are the guardian of a minor, please:

Supervise and control the ward's gaming behavior
Educate the ward to enhance personal information protection awareness and ability
If you discover that the ward has provided us with personal information without your consent, please contact us in time

8 How Your Personal Information is Transferred Globally

The personal information we collect and generate within the People's Republic of China will be stored in the People's Republic of China.

Since we provide some services through global resources, after obtaining your authorization consent, your personal information may be transferred to overseas jurisdictions outside the country/region where you use the product or service, or may be accessed from these jurisdictions.

Such jurisdictions may have different data protection laws or even no relevant laws. In such cases, we will ensure that your personal information receives protection equivalent to that in the People's Republic of China. For example, we will request your consent for cross-border transfer of personal information, or implement security measures such as data de-identification before cross-border data transfer.

9 How This Policy is Updated

Our Privacy Policy may change. Without your explicit consent, we will not reduce your rights under this Policy. We will post any changes to this Policy on this page.

For significant changes, we will also provide more prominent notifications (we will use methods including but not limited to email, SMS, or special prompts on the browsing page to explain the specific changes to the Privacy Policy).

Significant changes referred to in this Policy include but are not limited to:

Significant changes in our service model (such as the purpose of processing personal information, the type of personal information processed, the method of using personal information, etc.)
Significant changes in our ownership structure, organizational structure, etc. (such as changes in owners caused by business adjustments, bankruptcy mergers, etc.)
Changes in the main objects of personal information sharing, transfer, or public disclosure
Significant changes in your rights to participate in personal information processing and how to exercise them
Changes in our department responsible for personal information security, contact methods, and complaint channels
When the personal information security impact assessment report indicates high risk

We will also archive old versions of this Policy for your reference.

10 How to Contact Us

If you have any questions, comments, or suggestions about this Privacy Policy, or wish to exercise your personal information rights, please contact us through the following methods:

📧 Contact Information

Company Name: Hangzhou Yanshi Network Co., Ltd.

Company Address: F Building, Wulin Art Museum, No. 209 Xintiandi Street, Gongchenqiao, Dongxin Subdistrict, Gongshu District, Hangzhou City, Zhejiang Province, China

Privacy Protection Email: privacy@duomistar.com

In general, we will respond within 15 business days. If you are dissatisfied with our response, especially if our personal information processing behavior has harmed your legitimate rights and interests, you can also complain or report to regulatory departments such as cyberspace, telecommunications, public security, and industry and commerce, or file a lawsuit with the competent court to seek a solution.

🎮 MatchShop